Social Media Marketing (SMM)

Social Media is Rapidly Expanding

Forget postcards, letters, and e-mail. Forget the six o’clock news, the morning newspaper, or this month’s magazine. Social media enables us to live in the “now.” We are “in the moment” more than ever, in ways never before possible. We see what a friend across the country or across the world is having for dinner a moment after the plate arrives on the table. We watch streaming video from a cell phone user in another country and we see what that person sees in real time.

Not too terribly long ago, phone calls were the only immediate form of communication. Live video feeds required expensive, complex equipment and the resources of a major TV news channel, along with crews of trained personnel.

The right social media channel

Each social media platform has its own strengths and limitations. I will analyze your market to identify the best platforms to meet your marketing goals. A targeted social media campaign allows you to reach your audience and influencers through channels that are personal to them, where they are interacting directly with friends and family, or with those who share similar interests. I will track and quantify the results of each campaign, allowing us to learn from current efforts and apply what we’ve learned to future iterations.

An integrated approach

I pair social media campaigns with targeted landing pages and leverage SEO best practices to help users find the site on all channels. Social media campaigns are meticulous and measurable. Develop engaging content, targeted landing pages, and high-quality designs that help start a conversation with your audience.

Social media marketing (SMM) is continually progressing and adapting, becoming a powerful online marketing resource for companies and brands. Social media platforms like Facebook, Twitter, LinkedIn, and Instagram can dynamically increase exposure and interest in your company.

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I start by creating custom audiences based on their age, gender, interests, profession, job-level, and more. We can also import current customer lists, create lookalike audiences, or retarget towards people who have already visited your website.

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Once the audience is created, I will create highly compelling social ads that drive your audience where we want them to go. I will manage your Facebook ads account ensuring that your message gets in front of your audience, while not exceeding your budget.

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All the technological advancements, tools, and platforms available to PPC and social marketers aren’t worth much if you can’t craft compelling ad copy that gets clicks. On an emotional level, ad copy works to reflect your audience’s goals, appeals to your audience’s sense of entitlement, and includes emotional trigger words proven to evoke incredibly powerful responses.