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Search Engine Optimization (SEO)

Improperly Optimized Websites are Being Increasingly Penalized by Google Search Ranking

SEO involves optimizing your website to attract internet searchers to your website. In the past, many design firms recommended using gimmicks and less than honest tools and methods to make a site more attractive to Google and other search engines. Google has gotten smarter and often such techniques not only do not get a better search ranking but often a diminished ranking.

Keyword Focused Content Reaching The Right Audience at the Right Time

Effective SEO, or search engine optimization, goes beyond optimizing your website for search engines—it’s a gradual, ongoing process that uses strategic content creation to improve user experience and online visibility. Through monitoring and data testing, our ethical, white-hat SEO services are proven to boost organic traffic and convert website visitors into loyal customers.

 

  • Audit your business information all across the web.
  • Take the time to ensure that your business information is correct to give you the best possible error-free local presence.
  • Perform Google My Business, Bing and Yahoo Local optimization.
  • Ensure that these business profiles carry over the same brand identity and are optimized for your target location or service area.
  • Research niche directories based on your industry and submit your business information.

True SEO involves the following

 

  • A search engine friendly web design that allows data to be extracted by Google using standards-based techniques.
  • Every photo, graphic, video and other assets properly labeled so that Google can properly categorize it.
  • Headings that accurately identify what follows.
  • Text that fully identifies who and what you are wanting to say.
  • Frequent updates that communicate what is going on in a relevant way.

The reality is that these same things are exactly what a viewer of your website needs to see. Every word on your website can be important.

SEO involves optimizing your website to attract internet searchers to your website. In the past, many design firms recommended using gimmicks and less than honest tools and methods to make a site more attractive to Google and other search engines. Google has gotten smarter and often such techniques not only do not get a better search ranking but often a diminished ranking.

One rule to follow when creating content is to create value. Any piece of written content that doesn’t provide any value has no purpose. But how does one measure value? Value could be measured by traffic coming to the site and staying a long time. But more importantly, it can be measured by the responses of the users after they read the content on the page. This is why content strategy is very important.

Metadata is code on a site that the user doesn’t always see but exists to help search engines rank a page and provide relevant information on search results—as well as other websites.

Incoming links are still one of the strongest ranking factors for search engines, but this area of SEO shouldn’t be worked on too much and in fact should follow the 90/10 rule. 90% of your efforts should be on creating content (value), and only 10% of your efforts should be focused on link building.

I Always Offer a Free No Obligation Consultation

Send a Message

Bruce Baker - Owner

(509) 720-7007

Address

Inland Web Design, LLC
PO Box 972
Spokane Valley, WA 99037

Email

bruce@InlandWebDesign.com

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