Mobile Responsive

Mobile-first

During a typical responsive design project, designers begin with the desktop design and work to prioritize and scale content for numerous breakpoints dictated by the thousands of different devices and screen sizes. For certain clients, however, who want to prioritize mobile traffic over desktop mobile-first design reverses this process. Rather than porting the desktop version, the content is optimized for the smallest screens first (mobile), and as the need arises, the site can gradually be improved for larger platforms with fewer constraints. Think “progressive enhancement” rather than “graceful degradation.”

Providing an Optimal Experience

Responsive web design allows us to build sites that provide an optimal viewing experience across a wide range of devices—whether you’re on a smartphone or a 27” monitor. It allows easy reading and navigation without the drudgery of resizing, panning, and scrolling or the time and expense of building customized mobile apps for the major platforms.

And that’s a really good thing since nearly half of your customers go online mostly using their smartphones—in fact, mobile and tablet browsing are expected to eclipse desktop-based access within three to five years. This very page you’re reading right now receives 31 percent of its traffic from smartphones and tablets.

Search Engine Ranking Depends on It

Statistics for the 3rd quarter of 2018 show that over 52% of web usages is originating from mobile phones.

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Responsive Design

A responsive website is one that responds (or changes) based on the needs of the users and the device (mobile device in this example) that they’re viewing it on. Unnecessary images are hidden so they don’t interfere or compete with the more important information on the site’s smaller display.

If you are on a computer, you can tell if a site is responsive by reducing your browser’s window size from the full screen down to very small. If the appearance of the text, images, and menu change as you get smaller, the site is responsive.

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Mobile-Friendly Design

A mobile-friendly website is one that is designed to work the exact same way across devices. This means that nothing changes or is unusable on a computer or mobile device. Features like navigation drop-downs are limited, as they can be difficult to use on mobile. And no Flash animation is used. The website is literally the same across the board, with no usability concerns regardless of the device on which it is being viewed.

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Mobile Phone Web Usage

Statistics for the 3rd quarter of 2018 show that over 52% of web usages is originating from mobile phones.