Email Marketing

Correct Writing is Key

Email inboxes can be a scary place filled with special offers, photos of cats, or potential riches from foreign royalty. Writing eye-catching subject lines that command your audience’s attention, boost open- and click-through rates, and rise above the inbox noise.

Reliable – Tried and True

I will support your business goals through targeted, relevant messaging that drives the audience through the sales cycle. I will create, deploy, manage, measure, and analyze your ongoing email marketing campaigns.

I bet it’s happened to you, receiving selfish emails with only promotional content about a certain business or service. What do you do? Unsubscribe and maybe report as spam? Yeah me too.

The most loyal fans you will have will undoubtedly be within your email list. Fans will more than likely not only engage with the informational content sent but the promotional ones as well.

Retention marketing vs acquisition marketing

Email marketing is often referred to as a retention marketing tool. This means it is used primarily to drive business from existing clients and contacts. Most other online marketing channels, such as paid search, comparison shopping and even online marketplaces like eBay and Amazon (along with many traditional marketing methods like print, radio and television advertising), are acquisition channels. As anyone who has been in business for any significant period of time will tell you, it is much more cost effective to retain an existing client than acquire a new one.

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Email inboxes can be a scary place filled with special offers, photos of cats, or potential riches from foreign royalty. Writing eye-catching subject lines that command your audience’s attention, boost open- and click-through rates, and rise above the inbox noise.

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I believe strongly that email marketing remains an effective way to reach your audience with the information they want when they want it. In fact, email marketing often outperforms social media in terms of reach and conversion rate. Email campaigns are ideal for driving sales and retaining customers.

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Developing strategies to increase email marketing lists and identify audiences, and developing emails that capture your audience’s attention—whether they’re reading it on a desktop, smartphone, or tablet.