Content is what brings the vast majority of people to a website. They search Google for content, they return to a website because they enjoyed the content. It is also what sells a product – and simply by improving a sales script, a company can massively increase conversions. Companies that don’t understand how to write for the web will, therefore, be at a massive disadvantage. This is common to see: we all have encountered countless business sites with muddled messages that fail to explain what the company actually does and why the reader should care.
Content is King – Context in Queen
50% of any successful marketing campaign starts with the right content. Content marketing will help you understand your customers and generate traffic to your website all while ranking your website to the top spots on search engines like Google and Bing…
Content is the present – and future – of marketing.
Search Engine Ranking Depends on It
Content is never created arbitrarily in the vague hope that it will reach the right target or create conversions. Instead, every story, every headline, every visual element is intentional and based on exacting recommendations for content strategy, messaging, UX, and storytelling recommendations. The result is refined digital content that engages, persuades, and ultimately converts your target audience and grows your business.
Google has grown smart enough to downgrade your search ranking if you keyword stuff. Writing your content for your “human” audience will give you the best search ranking.
Content that is regularly updated with new and relevant information is rewarded by Google.
I Always Offer a Free No Obligation Consultation
Send a Message
Bruce Baker - Owner
Inland Web Design, LLC
PO Box 972
Spokane Valley, WA 99037